On June 28, Donna Heslin successfully defended her PhD thesis titled “Use of Social Media in the Promotion of University-Based Entrepreneurship Centres.” Her thesis examines how university entrepreneurship centres use Twitter to connect with internal and external stakeholders. Drawing from interviews with centre directors and an analysis of twitter feeds, the thesis identifies patterns in the use of symbolic imagery across centres located in different regions, as well as in the kinds of actors they engaged with.
Dr. Heslin is Manager, Entrepreneurship & Innovation Partnerships at the City of Mississauga Economic Development Office.
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